Group/Company: William Hill PLC

Established: 1934

Jurisdiction: Great Britain

Licence: Gambling Commission

Arbitrage: Company is member of IBAS (http://www.ibas-uk.com)
Regulated by Britain gambling legislation (2005)

Address: Greenside House, 50 Station Road, Wood Green, London, N22 4TP, United Kingdom

Ranking: SBR "A"

Languages:

Odds Format: Decimal (3.75)  •  Fractional (11/4)

Currencies: AUD, CAD, CHF, DKK, EUR, GBP, HKD, JPY, SEK, SGD, USD

Coverage and Depth: William Hill focus on the UK and that's why British football is covered most fully and deeply. They also have good coverage of leading European football championships, American leagues, horse and greyhounds racing, snooker, cricket, rugby. Minor championships are not covered so deeply. You can also make bets on other gaming types of sports such as auto and motor sports, tennis and also events from political and show business life.

Characteristics: In December 2008 William Hill created new website and established new standards in terms of navigation and speed. Football is represented with a high number of propositional bets. It goes without saying that the Company has its own opinion on all events and trusts their odds makers. The main positive here is the odds for horse and greyhounds racing and William Hill is the biggest bookmaker in the world by volume of Horse racing bets.

Margin and Odds: Odds on most events are average. Competetively high odds are on British football, American leagues in American kinds of sport, racing, also often odds on tennis are better then at other bookmakers.
Margin 7.4% (football 12.5%, tennis 7.4%, NHL 9.6%, NBA 4.8%, NFL 3.9%, MLB 3.7%)

LIVE Betting: Yes

Minimal Bet: £0.01

Maximal Bet: Depends on event

Declared Maximal Payout: £10000 - £10000000